How Search Engine Marketing Will Change In 2010
Search Engine Marketing is always changing as the efficiency of various search algorithms increases. Search Engine Marketing in 2009 had several notable points such as real time live search results being integrated into the natural search listing results.Microsoft Bing engine was also fully released as well as news of a potential Yahoo and Microsoft merger.
In 2010 there will be a increased focus on relevancy as this has always been the search engines goal. Google is the closest of the major search engines in displaying relevant results. In 2010 Personalised search which was first showcased in 2009 will have a greater effect in the results displayed as well as increased focus by many business on spending more on their search marketing efforts.
Real time results maybe removed from the search engine results and displayed only when requested by a searcher. Search marketing this year will also look at the more broader picture and the complete visitor funnel rather than just solely on SEO or PPC.Search Engines Built In results will also effect search engine marketing as marketers will have to learn how to optimise for various built in types of results such as business center results.
Search Marketing ROI will also be looked at more closely whether SEO or PPC are used. Revenue will not be the only factor to be looked at but also profitability.
